Accent reduction, also known as accent modification, accent neutralization or deaccentation, is a systematic approach for learning or adopting g a new accent. It is the process of learning the sound system (or phonology) of a language or dialect. The method involves several steps, which include identifying deviations in the person’s current speech from the desired accent (such as pronunciation, speech pattern and speech habits), changing the way one uses the mouth, teeth, and tongue to form vowel and consonant sounds, modifying one’s intonation and stress patterns, and changing one’s rhythm. Using this method, individuals (such as those mastering a second language) may alter their speech to more closely resemble the accent of a certain group of people, and thus enhance the clarity of their communication with those people. Two distinct types of accent reduction coaching are available: coaching targeted at telemarketers, which generally focuses on helping people to say scripted speech with a more “native -like” accent, and coaching typically offered to business people, which is usually geared towards assisting people to minimize miscommunication in spontaneous, conversational speech. This distinction is important because, while it is some time possible for adults to say limited per-rehearsed phrases with little or no accent, most experts agree that adults cannot learn to speak with no foreign accent in life everyday speech. Therefore, a person who receives coaching targeted at scripted situations will sometimes achieve very good results when reading from a script, but will not usually improve in real, everyday speech. On the other hand, a person who receives training targeted at everyday speaking situations will experience a reduction in miscommunications in live, speaking situations. When choosing an accent coach, it is important to pick a coach who understands the type of coaching needed.